The competition About
The World Chocolate Masters is the world’s leading global culinary competition solely dedicated to the art of chocolate.
The World Chocolate Masters is the only competition in the world solely dedicated to the creative use of chocolate. During the last edition, held in October 2011, Frank Haasnoot amazed the world with mysterious chocolate sculptures and stunning flavours. After 3 days of intense competition at the highest level, he impressed the jury most and led the Netherlands to victory.
‘The Architecture of Taste’ is the new theme that is set to inspire the participants of the next edition. Inspiration, creativity, design and innovation are all words that spring to mind when you think of architecture. From the Guggenheim in Bilbao over the National Stadium in Beijing to the New Museum of Contemporary Art in New York, a wide variety of awe-inspiring buildings reminds us of the seemingly limitless possibilities of architectural craftsmanship. And they all have something in common. Each of these marvellous constructions is a great expression of the brilliance of the human mind.
For the 5th edition of the World Chocolate Masters, we will challenge the contestants to apply some of that architectural brilliance to the world of taste. Creating a chocolate cake, dessert and praline must be approached in the same way as creating a whole building. Patissiers, Chocolatiers and Chefs will have to express their architectural skills through taste. They will need to analyse and compose with flavours. They will need to study and design new shapes and textures. And most importantly, they will need to innovate and thrill.
To successfully complete this new challenge, the contestants will have to demonstrate their talent and creativity, and give a whole new dimension to the world of chocolate gastronomy. In short, the contestants will need to create a brand new architecture of taste, texture and experience, in which chocolate plays a fundamental role.
What is it like to participate in the World Chocolate Master's? What is it like to feel to be part of the competition and to be acknowledged as one of the greatest chocolate craftsman on the planet? Listen to the stories of the three winners of the 2009 Final and their advice to future contestants.