LLUC CRUSELLAS

Antoine Carréric (france) and Nicolas Nikolakopoulos complete top 3

31 October 2022, Paris – Lluc Crusellas from Spain was crowned World Chocolate Master in Paris today at the Salon du Chocolat, along with the honor of calling himself the world’s finest chocolate craftsman for the next three years. Besides the much-coveted title, Crusellas also wins an exclusive co-creation with chocolate chefs from London’s world-renowned Harrods luxury department store. Crusellas won over not just the hearts of the judges, but also of the viewers at home who awarded him with the public #WOW award. Antoine Carréric from France and Nicolas Nikolakopoulos from Greece took home the silver and bronze medal.

The World Chocolate Masters (WCM) is the only global competition dedicated to showcasing the artistic talent of world-class professionals in gastronomy, patisserie and chocolaterie. Since its inception in 2005, WCM has sought to pull back the curtain on what the world will see on the pastry shop counters and chocolate shelves of the future – even more so with this year’s edition, happening under the banner of #TMRW_TASTES_LOOKS_FEELS_LIKE.

After an intense three final days at Salon du Chocolat in Paris, Lluc Crusellas from Spain will be bringing home the title of World Chocolate Master. He won over the jury, presided by pastry chef and star of Netflix’s ‘School of Chocolate’ Amaury Guichon, with sensorial creations that highlighted his attention to detail, creativity, and knowledge of flavour. On the final day, Crusellas was able to present a brioche with zero sugar by using an enzyme. An amazing innovation that took the judges by surprise.

As part of the grand prize, Crusellas will also benefit from an exclusive co-creation with chocolate chefs from Harrods luxury department store. The result of this unique collaboration will be displayed in the famous London luxury department store in spring of next year.

“It feels incredible to win the title of World Chocolate Master, after months and months of training - not just for me but for the full team who have been behind me along the way. I’ve absolutely dreamed about winning the title, but I never expected it, and to be able to take the award home feels amazing. This is not just a prize for me, but for the whole professional sector in in my country.”

“The World Chocolate Masters have always been about pushing the boundaries of chocolate craftsmanship to new heights, and during this year’s competition Crusellas  set a whole new standard for innovation and creativity,” said Amaury Guichon, Head of the WCM jury. “Amid fierce competition, the title of World Chocolate Master that Crusellas will be taking home is a tribute to the skill, ingenuity and vision he has shown throughout the final. With the limited time, taking the risks he took were adventurous, but it set him apart from the competition.”