Competition
What to expect?

The World Chocolate Masters aims to be the experimental platform where chefs all over the world can reveal their skills, talent and vision on creativity with chocolate. More than ever before, Cacao Barry will stimulate and support them in turning this journey into an unforgettable one.

A GLOBAL AUDIENCE

During the last edition, the World Chocolate Masters reached about 1 million fans, friends, watchers and followers. Use the hashtag #WCMFUTROPOLIS to connect with our community; and share your visions, ideas and stories.

3-DAY BOOT CAMP IN BERLIN, GERMANY

In the run-up to the World Chocolate Masters final – to be held from 31 October up to 2 November in the Paris Salon du Chocolat – the finalists will gather from around the world to an inspirational venue in Berlin. The Berlin boot camp mission is to fuel their creative energy levels through inspirational sessions and coach them to perform at their best during one of the most impactful and career-changing events in their professional lives. For the first time in the history of this young competition, Cacao Barry offers the upcoming talents the unique chance to meet each other and put their ideas to the test. They’ll also get the chance to challenge their ideas, unbox creativity and exchange with some of the world’s leading pastry chefs.

PUSHING THE BOUNDARIES IN CHOCOLATE CREATIVITY

The World Chocolate Masters has always been the platform where new talents showcase how they push the boundaries of chocolate. What chefs created there was often a preview of a new trend that wasfound months and years later in the high streets. Now we’re stepping up the game. We’re really looking forward to seeing a new take on chocolate by young, millennial chefs and their ideas of flavour creation, even combining it with savoury elements, plants, locally grown ingredients, etc.

 

– Joost Lindeman –
Global Brand Leader for Cacao Barry