THE RISE OF THE GHOSTAURANTONLINE-ONLY GASTRONOMY
One kitchen. Unlimited creativity. With digitalisation lowering the bar for young entrepreneurs to make their mark, new ways of food creation, production and delivery are gaining widespread popularity. Companies like Feedr or Eat First don’t have physical dining areas. Instead, they deliver freshly cooked meals right to your doorstep. Welcome to the world of delivery-only.
Scaling a traditional restaurant is hard. About 26% of independent eateries fail during their first year. Not only does a proper dining room require more operation costs, a virtual or ghost restaurant doesn’t even need to be located in any central area to seduce customers. Other lack of expenses like insurance, furniture wear or heating help these restaurants to be very cost-efficient.
What’s in it for the end-customer? While it’s not always a guarantee, ghost restaurants can bring down the price of handmade meals, work faster and ultimately: serve you wherever and whenever you want to enjoy a meal.